Macroeconomic
In 2015, economic growth in
indonesia was slowing down in comparison with growth in 2014. The economic
growth in 2015 was below 5 % or it was the lowest growth in the last five
years.
Expert said that the slower growth was caused
by lower demand in commodities at china and india. The decline of demand
decreased export and it increased exchange rate of rupiah to dollar. It was
more expensive to purchase dollar with rupiah.
Therefore the price of
manufacture increased, as we know among of manufacture industries need to
import goods or raw material for production. The increase of price is charged
to consumer. The consumer tends to decrease their spending due to higher price.
The manufacture reduced their production.
In September 2015 central bank
decreased BI 7 day repo rate to 4.75 % as inflation rate declined in to 3.02 %.
Company analysis
In 2015, the company was able to
increase its sales 9.3 % in comparison with sales in 2014. The sales growth in
2015 dropped from 20.17 % in 2014 to 9.3 %. Consumer possibly decreased their
spending. The biggest portion of revenue was from goods segment. The company purchased
goods from third parties who were possibly players in marine fisheries and
marine culture. The goods comprise shrimp, fish and etc.
The company was started from home
industry that produced cracker, and then its founder, HS commenced to act as
exporter of shrimp and other sea products to over sea. Finna, its branded
product was familiar in Netherlands, mostly for cracker product. Its factory is
located in Sidoarjo, east java.
The company produced branded
products that consist of sauce, chili sauce, food seasoning, cracker and etc.
it also produced bread. Its subsidiary, Pangan Lestari is trading shrimp and
shrimp feed.
In 2015, the company increased
its total debt from IDR 83 billion to IDR 92 billion. Some part of the debt was
used to purchased machinery and software installation. This asset under
construction is expected to be finished in 2016.
The company maintained its debt
financing ratio at around 24 % and its current ratio at around 1.2. It was
possibly done to maintain its net profit margin.
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