Bentoel group was
formerly named as “Strootjes Fabriek Ong Hok Liong” which was established by
Chinese businessman, Ong Hok Liong. In 1954, the company turned its name in to
PT. Perusahaan Rokok Tjap Bentoel. The company was the first tobacco company
that produced machine-rolled cigarette or Sigaret Kretek mesin that is packaged
by plastic.
In 1987, Rajawali corpora
acquired Bentoel and turned its name as Bentoel Internasional Investama.
Rajawali corpora which is owned by Peter sondakh took as controller in managing
the company.
Afterwards, in 2009,
Rajawali corpora sold Bentoel to British American Tobacco Indonesia Tbk. The
companies were mergered in to Bentoel Internasional Investama Tbk. British
American Tobacco decided to use Bentoel Internasional Investama Tbk as its
name.
For Sigaret Kretek Tangan
(SKT), the company produces Bintang Buana Raya, Tali Jagat Raya, Sejati, Sejati
Gold, Rawit and etc, For Sigaret Kretek Mesin (SKM), the products are Bintang
Buana Filter, Tali Jagat Filter,Bentoel Biru, Bentoel Biru Slim, Uno Mild, One
Mild, neO Mild, Star Mild, X mild, Club mild and etc. The company also has
Sigaret Putih Mesin (SPM) products; there are Dunhill, Dunhill Switch, Dunhill
Lights, Lucky Strike, Pall mall and etc.
Based on its annual
report, the company focused to two brands, Dunhill and club mild. Dun hill was
the key driver of its rapid growth in 2015.
In 2015, the additional
fixed asset comprises asset under construction, equipment purchasing and
building and infrastructure. The increase of fixed asset is done for its target
to accelerate sales growth rapidly.
In the same year, the
company was able to increase its sales 16 % higher than its sales in 2014. 2 %
of the growth was contributed by Dunhill brand. Strong advertisement and brand
improvement of the product are the key success factors.
The increase of excise
duty in every year is possibly affecting revenue acceleration in the future.
Government tends to increase its excise duty. However, government still concern
to small size industry, the highest rate is charged for Sigaret Putih Mesin
(SPM). For SKT of small enterprise, it is only charged 0 % increase for its
excise duty. (source: finance ministry). In the last 10 years the tobacco
factories decreased from 4669 units in to 754 units across indonesia.
Therefore, the company
intends to reduce cost, it has applied on line procurement to pay and sourcing
management improvement along 2015.
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