FAST 2015

Fast Food Indonesia is founded in 1978, it was commencing its commercial business in 1979. At recent, the corporation has 540 outlets across indonesia 2015, it added 47 outlets in during 2014.

Fast food indonesia is also having relation parties that run in various business such as Jagonya Music and Sport Indonesia, Music Factory Indonesia, Gelael indotim, Gelael Supermarket and etc. The corporation is also affiliated with Indofood Sukses Makmur Tbk. Indofood group invested in Fast Food indonesia through PT Indoritel Makmur International Tbk with 35.84 shares. Gelael family, another share holder own 43.48 shares of the corporation. The president commissioner of the company is mr. Anthony salim, the shareholder and CEO of Indofood Sukses Makmur Tbk. Fast food indonesia is in line with business core of Indofood group which is concerning in food and beverage industry. The outlets also sell pepsi cola as its drink menu, Indofood group produces Pepsi Cola as it its beverage product.

Asset turnover of the company in 2014 was 1.94, in the 2015 asset turn over slightly decreased in to 1.93. The fragmented competition in fast food segment possibly made slower incremental sales and slower revenue growth. however, the key success factor of this business is not only about its price but it is determined by secret recipe and its strategy in to choose its store location. Kentucy Fried chicken is introduced by a retired soldier who has his secret recipe in cooking fried chicken.

In 2015 the company was able to increase its sales 6.3 % higher than its sales in 2014. The company did expansion by adding 47 outlets across indonesia. The company used franchise scheme in operating its businesses. In 2015 the franchise fee was 6.9 % of total sales.

Retail support center (RSC) at Jakarta is dominating corporation’s revenue; in 2015 its contribution to total revenue was 39.9 % of total sales. The fastest revenue growth in 2015 was contributed by Makassar RSC which increased 12 % in comparison with revenue in 2014.

The company put Makassar city as potential market for selling its product. Based on central statistic bureau, South Sulawesi has higher province GDP growth than national GDP growth.