Company snapshot
Singapura Telecom was established in Singapore at 1879, its name was Singapore Telephone Board. At recent the company runs its operation in 25 countries. It has more than 600 million customers that comprise India, Singapore, Philippines, Thailand, Australia and 17 African countries.
In African and India, its joint venture is Bharti Air Tel Limited, this company has more than 340 million subscribers across india and African countries. Singapore Telecom is possibly able to access data of its joint ventures in many countries including indonesia through Telkomsel. Because of that, there was issue about illegal taping of customers of Telkomsel in indonesia.
The company is 51 % owned by Temasek Holding, a state owned company which owns various companies in Singapore and outside of Singapore.
The company concerns in building digital segment which is focusing in three main points, it comprises digital marketing, OTT video and data analytics. They transformed from sms and voice – centric to data centric digital world.
In 2016, sales declined 1.5 % in comparison with sales in 2015. Based on its annual report 2016, the decline of sales was occurred due to revenue decrease in consumer segment. It slightly decreased 4.2 %. Meanwhile other segment, digital life and enterprise advanced compared to those two segments in 2015.
As the result of that asset turnover ratio decreased, so did return on equity. However, its net profit margin in 2016 improved in comparison with net profit margin in 2015. The weakened currency was probably as the cause of its decline.
Therefore the company keeps in advancing the consumer segment, it plans to develop 5G technology with ericsson to develop a smart nation. It also put 800 hotspots in Singapore to allow its customer to access data service. Another service, residential fiber broadband service has been started since 2015. The capital expenditure was used to acquire new potential company and to develop IT infrastructure.
Singtel claimed as the first operator in south east asia which provides tri band LTE network using three spectrum.
In asutaralia, optus may focus to develop video content as the main purpose, based on cisco’s visual networking index, video on demand will attain 77 % of mobile data traffic in Australia. Customer at adult age tends to use video service for communication and entertainment.
In digital life segment, the company developed an intelligence digital marketing through amobee. This subsidiary is connected with various internet advertising such as social media, web, video and mobile. Amobee is able to optimize media strategies to increase brand awareness.
Another digital life product is HOOQ, this is an OTT (over the top) video solution, the company cooperates with Sony Entertainment and Warner bross entertainment to provide this video service product. In order to advance innovation, the company also invested US 250 million to finance start-up companies.
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