CPIN 2015

Company Analysis 

Charoen Pokphand was founded in 1972 at Jakarta as an agro business company, its main business operations is in feed poultry. The company also operates through its branches which are located at Sidoarjo, Medan, Tangerang, Cirebon, Balaraja, Serang, Lampung, Denpasar, Surabaya,Semarang Makassar and salatiga. 

The company is a foreign investment from Thailand, 55.53 % of total share is owned by PT Central Agromina which is affiliated with Jiaravanon family. 

 it is also producing other product, it comprises day old chicks and processed food and beverage. The company has totally 13 production facilities at across indonesia, with 8 poultry feed factories and 7 processed food factories. The company is also operating its network of breeding farms and hatcheries across the country. It has about 36 poultry farming across the country. For producing beverage product, the company operates 2 factories to produce the product. 

For processed food, its famous brands are fiesta, golden, and champ and okay, chicken processed food and its famous brand of beverage product is white tea. 

In 2015, the sales increased more than 3 % in comparison with total sales in 2014. The biggest portion of sales was contributed by poultry feed product; it was more than 73 % of total revenue in 2015. This segment declined 1.27% compared to same segment in 2014

The decline in poultry feed sales was occurred due to decrease in its average selling price. The company produces various poultry feed for chicken, it comprises broiler poultry feed, layer poultry feed and other feed.  

For day old chick, the company was able to increase its sales more than 19 % up in comparison with its sales in 2014. Charoen Pokphand is the largest day old chick producer in indonesia. 

The company has good liquidity in 2015, the current ratio was about 2 %. Its debt to asset has also been maintained at around 31-33 % in during 2014-2015. At 2015, as the gross profit margin improved compared to gross profit margin in 2014, the net profit margin increased in the same year. 

Key Person

Hadi Gunawan Tjoe, President commissioner, he graduated from language academy of Jakarta. He has been working for the company since 1973

Rusmin Ryadi, President Director, he holds economic degree from indonesia university, he has been serving the company since 1977. 

Peraphon Prayooravong, vice president director, he got his DVM from Harvard University, Cambridge, USA. He has been working at Charoen Pokphand since 1993.