HMPS 2015

HM SAMPOERNA is market leader in cigarette industry at indonesia, this company was acquired by Phillip Morris in 2005. Michael Sampoerna as the fourth generation may probably take the decision to sell Sampoerna to Phillip Morris Indonesia due to high excise duty which tends to increase gradually at every year. He took the leadership of his family’s company since 2001.

Michael made the market surprised due its decision to sell Sampoerna to Phillip Morris Indonesia. After that Sampoerna turned its business in to others industry such as palm plantation, property, banking and entertainment at abroad.

In 2006 Sampoerna was successfully overtaking as the market leader in cigarette industry. Sampoerna has 35 % market share in indonesia, it comprises Sampoerna A (14.9 %), Dji Sam Soe (7.0%) , U mild ( 4.8%) and others. ( Source: Nielsen retail audit report )

In 2015 the company was able to sell more than 109.8 billion units. At the same year, the company was successfully generating fundraising through right issue amounted to IDR 20.77 trillion in its gross proceeds.

In Tobacco Company, the highest cost which has to concern is excise duty. It was more than 69.8 % of COGS 2015 was allocated to pay excise duty.

Net revenue of the company in 2015 increased more 10 % in comparison with net revenue in 2014. The advance of sales was contributed by tobacco segment, especially its machine-made kretek cigarette (SKM).its sales volume in 2015 was more than 70 billion units.

The company also owns subsidiary in property business, Taman Dayu. It is having agreement with Ciputra Surya for development of property. At oversea, the company has affiliation in Vietnam, Vinataba Phillip morris which is producing cigarette in Vietnam. 51 % vinataba is owned by Vietnam national tobacco corporation.