Company analysis
The slowdown in economic growth
affected many industries included cement industry. The economic growth in 2015
stood at 4.7 % and it was slower than economic growth in 2014 which was at 5 %
growth.
The drop of commodity prices in
2015 weakened coal mining industry and crude palm oil industry. As the result
of that, the cement industry was also hit. Based on indonesia cement
association, the cement consumption in 2015 only increased 1.8 % compared to the
cement consumption in 2014. The total indonesia cement sales attained 61
million ton in 2015.
Mr. Jokowi, the president of
indonesia ordered the state owned cement company to reduce the cement price in
2015, therefore, the private company needs to change its cement price. Indocement
reduced the cement price to defense its market share in the market. State owned
cement companies have more than 40 % market share. Mr. Jokowi intends to help
the low income people to buy cement with lower price.
As the result of that revenue of
the company in 2015 dropped -11 % in comparison with revenue in 2014. However,
the company still kept its margin. The revenue breakdown of the company is as
the following table :
Product
|
2015
|
2014
|
Change
|
Cement
|
Production: 17.3 million
|
Production: 18.5 million
|
-6.5 %
|
tons
|
Tons
|
||
Sales : more than 17.1
|
Sales : 18.5 million ton
|
-8 %
|
|
million ton (domestic)
|
|||
Export: 108,480 ton
|
Export: 79.310 ton
|
36.8 %
|
|
RMC
|
Production: 3.3377 ton
|
Production: 3.947 ton
|
-14.4%
|
(ready mix concrete)
|
Sales : 3.377 ton
|
Sales : 3.947 ton
|
|
Agregat
|
Production: 2.6 ton
|
Production: 2.7 ton
|
-4 %
|
Sales : 2.4 ton
|
Sales : 2.8 ton
|
-14 %
|
|
Cement is as the main products of
the company, type of cements of the company are PCC (Portland composite
cement), OPC (ordinary Portland cement), OWC (Oil Well Cement), white cement
and TR-30 white mortar.
The company was owned by
Birchwood Omina Ltd (51 %), Mekar Perkasa (13.03 %) and Public (35.97 %).
Brichwood omnia Ltd is controlled by Heidelberg Cement AG which is listed at
German stock exchanges.
In 2015 the company invested its
fund to purchased fixed asset which comprised conversion of raw mill / kiln
mill electrostatic precipitator to bag house at plant 9 in palimanan factory,
installation of flue gas desulfurization at Tarjun factory, replacement of gas
turbine with aero derivative gas turbine.
In the future the company expects
the government infrastructure project will be realized, it will be an advantage
for cement industry.
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