The company sells various goods such as tuna, octopus, fillet, cuttlefish and others. The company is supported by Kendari branch which operates for east indonesia area.
More than 95 % of total revenue was contributed by export in 2015. The rest was from local market that was only 3.5 % of total revenue in same year.
As the result of that, the company’s revenue is highly correlated with market in oversea. The foreign exchange rate very influenced its business. In domestic, its revenue was dominated by fish head, fillet and whole.
In addition, new government policy which is fighting against illegal fishing, it is supporting fishery business in indonesia including for its food processing. For comparison, in Thailand and Vietnam, fishery industry was bigger than fishery in indonesia despite indonesia has larger ocean area. In the future, the fishery market and its seafood manufacture will probably be larger in its size.
In 2015 the sales sharply increased 23 % higher than its sales in 2014. Tuna was the key driver to sales growth. Tuna made more than 40 % of its total sales.
In 2015, the gross profit margin of the company slightly declined from 13 % in 2015 to 12.6 % in 2014. Although its sales growth increased sharply during 2011-2015, its gross profit margin was low, the company sells raw material to abroad. It needs value added product to advance margin.
The higher cost of raw material possibly decreased the gross profit margin in 2015. The increase in fixed asset was happened due to additional asset in machinery and equipment, transport equipment and construction in progress and also revaluation of asset.
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