In 2015, the company was able to
increase revenue 5.7 % up compared to revenue in 2014. The biggest contributor
was given by Home and Personal care product. Although its product experienced
slower growth in its sales which was at 3.2 % compared to its sales in 2014
that was at 9.8%. People may probably cut their expense for home care since the
price of the basic foods increased. The cycle of the product may be at mature
cycle, the company rejuvenated the product with new variance.
On other hand, the revenue growth
of food and refreshment product increase in double digit that was 12.1 % in
2015. The company opened new factory to produce Bango and Royco. Both of them
are market leader on each segment. The factory has annual capacity to produce 7
million units and it is located on 6300 meter square area.
Bango App, LeverEdge & GT
Next Gen
The company is also developing
digital application for its buyer, it builds Bango app which is contained
information about food culinary and etc. the company intends to engage the
customer and also to increase brand equity through digital campaign.
In the end of 2015, the company
was also implementing GT Next Gen for traditional stores. GT Next Gen helps the
shop owner to manage store in its availability of stock and help the store
owner to improve its lay out store. GT Next Gen supports traditional store to
compete with modern store in winning the competition.
In its business operation, the
company has LeverEdge, within this application the sales team and distributor
could make better decision in delivering the goods. The distribution is
improved more accurate and more efficient.
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