HERO 2014

HERO.JK 2014

The company is a foreign investment which has been operating in indonesia since 1971. Its head quarter is located in Tangerang, the company operates in various retail business include Supermarket, Hypermarket, minimarket and specialty retail. The top brand of the company are Guardian, Giant, star mart and HERO. Its top brand generally operates in large format of retail business which has been running over indonesia, such as hypermart and hero supermarket. Its specialty store segment such as guardian, operates in healthcare segment and beauty segment.

The company is owned by Mulgrave Corp BV with more than 64 % of total shares; meanwhile the dairy farm company limited has more than 17 %.

In 2014 the sales growth was 13.2 % up compared to sales in 2013. The company was able to maintain stable gross margin during period of 2013-2014. In 2014 the profit margin decreased as the company should increase expense such as wages, advertising and promotion, transportation cost and etc. in 2014 the company did not has long term loan, it has paid the debt amounted to 2,8 trillion in 2013. The debt might be used for financing the expansion of stores.

In 2014, the company added 24 branched in domestic and the company was also opening new segment in furniture, the company opened its first IKEA store in indonesia. Giant had expanded to several cities at outside java island, the challenge on its expansion was less supply of electricity. As result of that the business plan was not able to be implemented soon. It should fit with the environment factor such the availability of power plant.

In 2014 the company operated 706 stores: 55 Giant extra, 165 hero supermarket and Giant express, 341 guardian and 145 star mart.

The first IKEA store was located in alam sutera at tangerang city, the store has capacity more than 35,000 square meter and the 1200 parking spaces is available for visitor. As the owner of first IKEA store in indonesia the company was optimistic to capture demand of good quality furniture product.