The company was founded in 1987
at Jakarta, it is operating in various businesses which consist of real estate,
hotel, construction and etc. the company is owned by Jakarta international
hotels and property as its highest share holder. It develops 45 ha of land on
sudirman central business district. The key person who leads the company is Mr.
Santoso Gunara who has been appointed as president director. Meanwhile the
president of commissioner is Mr. Tommy Winata who is one of the tycoons in
business of property at Indonesia.
The property investments of the company in
SCBD are pacific place mall, one pacific place and graha sampoerna. In the
future the company plan to build new five start hotel in SCBD, it is called as
Alila suites. The company has a BOT agreement with Bukit Lentera Sejahtera. The
hotel will be given to the company 25 years after the issuance date of
construction building permit. BOT means build, operate and transfer, BLS will
build, operate and after that transfer to the company.
The strategic location of its
property is one of its key success factors. It is located in the center of
business of Jakarta, the capital city of Indonesia. The price of real estate,
rental and office management and hotel rate are commonly high compared to other
location.
The biggest contribution of
revenue in 2014 was from real estate segment, it was more than 50 % of total
revenue. In 2014 the sales decreased more than 65 % due to decline of real
estate income. Higher revenue in 2013
was derived because of the sale of land in SCBD to prima bangun investama
amounted to 1,888,392,000 thousand rupiah. Other its business segments consist
of telecommunication service and hotel were decreased 10 % and increased 12 %
respectively. In 2014 there was new income segment, construction; its
contribution to revenue was 0.04 % of total.
In 2014 the gross profit margin
declined compared to gross profit margin in 2013. The decline may be occurred
as the government had deregulated its regulation especially in LTV and tax. At
recent, government plans to do several relaxations of regulations in property
segment. Deregulation is made for advancing the growth of property
segment.
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