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Wednesday, November 25, 2015

BMTR : Global Mediacom



The company was founded in 1981 as conglomerate in several sectors include general trading, investment in broadcasting and media and etc. then the company established RCTI as the first private TV station in Indonesia. At recent the company seemed concern in media industry. It focused in three core of business that consists of content and advertising media, subscription based media and online media. The company almost succeeded in each segment and it has been as market leader in segments.

The three of free TV stations are mastering 31 % of total audience share in Indonesia. In 2014, the average audience share of RCTI, MNCTV and Global TV are 15.1 %, 9.6% and 6.3 % respectively. MCSKY has 74 % of total market share. Meanwhile, for segment of online media, We chat and Okezone are the market leader in each sector.

The key success person of the company is Mr. Hary Tanoesudibjo who was able to expand its business after monetary crisis of 1998. HT could capture the opportunity in the crisis and he could improve the company’s performance. HT had been appointed as the president of director of Global Mediacom. Furthermore, the president of commissioner had been filled by Mr. Rosano Barrack.
The company is owned by MNC Investama as it biggest shareholder with more than 55% share. MNC investama is an investment company that is owned by HT investment and development that is located in London, UK.

In 2014 the sales increased 6.4 % compared to sales in 2013. The biggest portion of revenue was contributed by advertising based media which were achieved its three free TV service include RCTI, MNCTV and  Global TV. In addition, the net profit of 2014 increased 25 % up compared to net profit of 2013. The increase of net profit was occurred due to the decrease of expense such as foreign exchange loss and finance charges and also the increase of revenue.

The company may focus to add its program from local content than advances the import program. The local program rose from IDR 2.102 billion in to IDR 2.981 billion. 


 

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