TLKM: development of IT
Infrastructure as key success factor of double digit growth
Analysis
In 2015 Telkom attained high
growth rate in its revenue which is at 14.2 % compared to revenue in 2014. The
biggest portion of revenue came from data, internet and IT service, it was more
than 46.7 % of total revenue at 2015. It exceeded revenue from cellular which
was at 36.4 % of total revenue.
In cellular segment, Indonesia
has more than 340 million subscribers; Telkom acquired more than 47 % of total
market share. The market shares of competitors which consist of indosat,
Htchison and XL Axiata subsequently are at 21 %, 16% and 13 %.
In data, internet and IT services
revenue in 2015 increased more than 26.5% compared to its revenue in 2014. The
growth was participated by indihome subscribers, data cellular and internet
revenue. The subscriber of mobile broadband increased from 31.2 million users
in 2014 to 43.8 million users in 2015. The new adopted technology of smart phone
may be possibly support the product.
For satellite segment, the
company plans to replace recent satellite with new satellite that has wider range
of coverage. Telkom 3S, its new satellite, is able to cover region of asia
pacific and india.
The trend of revenue tend to not
follow the economic growth, the slower of economic growth in indonesia in 2015
is not influencing the revenue growth of the company. The revenue experienced
double digit growth, indeed. The increase may be probably occurred due to wider
range of IT infrastructure over the islands in archipelago, as the result of
that the company experienced double digit growth due the growth of subscribers
in cellular service, mobile broadband service and etc.
The company set its position as
the leader in digital industry, they allocated its fund to build IT
infrastructure in each sector that comprises land, air and sea. In 2015 the
company established the undersea fiber optic broadband highway from aceh to
papua. Through this infrastructure the customer in papua, sulawei and Maluku
islands are able to access better internet data connection service. The company
has also built more than 100 thousands 3G and 4G BTS.
Bundling Product with Citibank:
Citi-Telkomsel Credit card
In 2015Citibank launched its
innovative product, it is a bundling product between Banking product and
telecommunication company’s product, Citi-Telkomsel Credit Card, the claimed
that the product is the first bundled credit card product in indonesia (annual
report Citibank, page of 15). Telkomsel is also having partnership with other
state owned bank such BRI, BTN and etc.