Company analysis
Manufacture of food and beverage industry is interesting
sector due to its steady growth over the last five years. In 2010 until 2014
the CAGR of the sector was 8.7 % (at constant price). The demand of the product
may possibly at above the supply. Among of other sectors, manufacture of food
product and beverages had the highest growth at that period. (source: BPS )
In 2014 the company attained
double digit growth of revenue that stood at 19 % higher than sales in 2013.
The impressing segment in 2014 was beverage segment that was growing more than
700 % compared to same segment in 2013. The decline was incurred in food
seasoning segment in 2014 compared to the same segment in 2013. It decreased
more than 26 %. The competition with another major player in food seasoning
market such as unilever indonesia may be as the reason of the downfall. The
increase of beverage segment was incurred due to acquisition of premium brand
such as Asahi Brand and Pepsi Brand. The biggest part of revenue was
contributed by noodle segment that was 55 % of total revenue.
As the result of that the company
succeeded in increase its gross profit margin and reduced its cash cycle
shorter.
Instan noodle was still dominated
the company’s revenue in 2014. The demand of this product is high in indonesia.
The company competes with wings corp in this noodle’s market at domestic. Besides
it is selling to product for domestic, the company also exports the product to
abroad. In 2014 Saudi Arabia was the biggest contributor in export segment.
The company has collaborated with
global company in producing food seasoning product, it developed joint venture
with Nestle Indonesia to build Nestle indonesia Cita Rasa Indonesia. For beverage
product the company collaborated with Asahi Corporation from Japan to establish
Asahi Indofood Beverage Makmur.
The majority of revenue and
receivable were with related parties, the company uses its subsidiary, Indomarco
Adi Pratama, as main its main distributor. It was more than 71 % of sales was with
related party.
Smart E-money Inc
Indofood as the part of salim
group has affiliated company in Philippine which has launched mobile wallet. It
collaborated with Citibank Philipine and Visa International to established
Charge to phone (C2P). This product is a combination between card services
includes visa credit card and provider as mobile wallet for transaction. (http://www.philstar.com/banking/2014/12/16/1403055/smart-citi-visa-team-mobile-digital-payments).
In the future it is possible that
the company will use the product for transaction in its business segment such
as indomarco adi pratama.