The salim group was established
by an Indonesian tycoon, mr. Liem Sio
Liong aka Soedono salim, soedwikatmono and Ibrahim risjad in October 1976. Mr.
Soedono salim was close friend of mr. soeharto.
Therefore, mr. soedono salim got
advantages from soeharto, for example, the import regulation of wheat flour
which was one of key success factor for salim group in advancing its business
conglomeration in indonesia. Bogsari flour mill was built by salim group. It is
the biggest flour mills in indonesia. Other key success factors of his success
in business are his serendipity and personal charm in operating his business.
They have known to each other
before soeharto became as president. They already did business cooperation
since soeharto was a commander of some military district area located in
semarang regency at central java.Soedono salim arrived in indonesia at 1938
before the nation announced its independency in 1945. Sudono salim was
supplying medical things for indonesia army during world war against the
enemies.
Sudono Salim has a biographic
book of his life and his career in business published in 2004, he told a lot
about his friendship with soeharto in his book. His book is Liem sioe liong’s
salim group : The business pillar of soeharto’s indonesia.
Salim group has various
affiliated companies across the world as the following list
Elevenia
Elshinta Media
PT Radio Elshinta (Elshinta Radio)
PT Elshinta Jakarta Televisi (Elshinta TV)
Elshinta.com
ElshintaShop.com
PT Nuansa Karya Berita (Majalah Elshinta, Tabloid Gaul,
Majalah Kort, Majalah Story)
PT Indolife Pensiontama (Indolife)
PT Mekar Perkasa
PT Indocement Tunggal Prakarsa Tbk (Indocement) (co-owned
with HeidelbergCement)
PT Dian Abdi Perkasa
PT Indomix Perkasa
PT Lentera Abadi Sejatera
PT Pionir Beton Industri
PT Mandiri Sejahtera Sentra
PT Bahana Indonor
PT Sahabat Mulia Sakti
PT Mineral Industri Sukabumi
PT Multi Bangun Galaxy
PT Bhakti Sari Perkasa Abadi
PT Cibinong Center Industrial Estate
PT Pama Indo Mining
PT Tarabatuh Manunggal
PT Terang Prakarsa Cipta
PT Lintas Bahana Abadi
PT Indoritel Makmur Internasional (Indoritel)
PT Indomarco Prismatama (Indomaret)
PT Indomarco Adi Prima (Indomarco)
PT Inti Cakrawala Citra (Indogrosir)
PT Indomobil Sukses Internasional Tbk (IndoMobil Group)
PT Suzuki Indomobil Motor (Suzuki)
PT Nissan Motor Indonesia (Nissan)
PT Panca Datsun Nusantara (Datsun)
PT Foton Mobilindo (Foton)
PT Hino Motors Manufacturing Indonesia (Hino)
PT Chery Mobil Indonesia (Chery)
PT Garuda Mataram Motor Audi Center (Audi)
PT Indotruck Utama (Volvo)
PT Auto Euro Indonesia (Renault)
PT Ssangyong Kontruksi Indonesia (SsangYong)
PT Garuda Mataram Motor (Volkswagen)
PT CSM Corporatama (Indorent)
PT Indomobil Finance Indonesia (Indomobil Finance)
PT Suzuki Nusantara Jaya Sentosa
PT Indomobil Nissan Datsun Indonesia
PT Swadharma Multi Finance (Swadharma)
PT Indofood Sukses Makmur (Indofood) (co-owned with First
Pacific)
PT Indofood CBP Sukses Makmur Tbk (Indofood CBP)
PT Bogasari Flour Mills (Bogasari)
PT Salim Ivomas Pratama
PT Nestlé Indofood Citarasa Indonesia (Maggi)
PT Indofood Fritolay Makmur
PT Indolakto (Indofood Nutrition)
PT Asahi Indofood Beverage Makmur (Indofood Asahi)
PT Pepsi-Cola Indobeverages (PepsiCo)
PT Tirta Sukses Perkasa (Club)
Indofood Agri Resources Ltd (IndoAgri)
Salim Palm Plantation
PT Lion Super Indo (Super Indo) (co-owned with Delhaize
Group)
PT Nippon Indosari Corpindo Tbk (Sari Roti)
PT Fastfood Indonesia Tbk (KFC)
PT Intikom Berlian Mustika
PT Mega Akses Persada (FiberStar)
BCA Group
PT Bank Central Asia Tbk
PT BCA Finance
BCA Finance Limited
PT Bank BCA Syariah (BCA Syahriah)
PT Central Santosa Finance
PT BCA Sekuritas
PT Asuransi Umum BCA (BCA Insurance)
PT Asuransi Jiwa BCA (BCA Life)
PT Asuransi Central Asia ACA Group
PT. Bank INA Perdana
Mahabharat motor manufacturing India
Soedono salim has two sons and
one daughter, they are
- Albert Halim,
- Andree halim,
- Anthony salim
- Mira salim.
Based on bisnis indonesia,
soedono salim has arranged his sons and daughter in managing his business
empire across the globe. Anthony salim was delegated for directing businesses
in indonesia and its holding company in Hongkong, China.
INVESTMENT IN INDIA
Salm group is alsoaready
participating in construction sector in india. Salimg group to gather with
others Indonesian conglomeration including ciputra were involved in Kolkata
west international city in west Bengal india.
In automotive segment of Kolkata,
salim group has invested for building Mahabharat Motors Manufacturing Pvt Ltd,
a motorcycle manufacturing company in india. Based on Bloomberg the company was
incorporated in 2005. Currently, it hired ex-astra group executive, Mr. Gunadi
sindhuwinata as chief executive officer of the company. In 2008, TVS was
cooperating with mahabharat to produce motorcycles from TVS products.
Anthony Salim
Anthony is chairman of first pacific holding which controlled
Indofood through CAB holding, share holder of Indofood group. First pacific has
51 % shares of CAB holding, parent company of Indofood sukses makmur Tbk.
Indofood group is also
affiliated to PT Nippon Indosari
Corpindo Tbk which produces Sari Roti brand. In automotive sectore, salim group
is also affiliated to indomobil Sukses International Tbk. In financial sector,
Anthony salim is share holder in BCA and he is also indirectly share holder of
other financial and insurance company such as
PT Asuransi Central Asia, PT indolife Pensiontama and PT Asuransi Jiwa
Central Asia.
A securities company, Nikko sekuritas is also controlled
by Salim group. Salim group has also participated in mining industries in
indonesia through PT Nusantara Berau Coal and PT Itacha Resources.
Anthony salim has two sons, axton salim and alstom salim
and one daughter, astrid salim.
Andree Halim
Whereas, andree halim is managing
businesses in abroad, one of them is QAF limited located in Singapore, QAF limited is operating in food
industry including bakery at Singapore and other countries in south east asia
and also australia. Andree’s son, Daniel halim is acting as director in QAF
limited.
QAF limited is parent company of
Ben foods pte ltd, Farmland central bakery pte ltd, bonjour bakery pte ltd ,
Gardenia food, Bakers Maison. It also has Subsidiaries Company in Malaysia,
there are Baker Maison sdn bhd, Delicia sdn bhd. For Australia, QAF limited has
established Hamsdale Australia, Rivalea pty ltd. Meanwhile, for Philippine, the
company has operated in the country through Gardenia Bakeries inc and phil
foods properties inc and Phild foods Fresh baked products inc.
Gardenia produced by Gardenia
foods was ranked as no. 1 selling bread brand in Singapore by A.C.Nielsen for
period of July 2015 to June 2016. For Australia business operation, Rivalea was
the market leader in integrated pork production. The group invested in pork
segment because the government has strict regulation in import of pork fresh
meat and it has high cost for development of its infrastructure and facility.
Both of them are barrier to entry for the industry.
QAF limited has also built
several cow husbandries through its affiliation, oxdale dairy enterprise in
australia. It was having more than 770 cows in its farm which is located on 733
hectare. Andree halim has sons and
daughters, they are Lin ke jin, Lin ke qin, Lin zhen jun and Lin yuan jin, Lin
Yuan Fang, respectively.
Albert Halim
Albert halim is owner of sentral
plaza in the downtown of Jakarta, kembang goela restaurant in sudirman street
Jakarta. in addition, albert has talent in music, he has expertise in playing
guitar.
Based on Indofood’s executive
staff, albert has business in wheat flour industry, coal mining and also office
building.
Albert has sons; they are eric
halim and Edwin halim. Ablert’s daughters are angelica halim and Michelle Halim.
Mira Salim
Mira’s husband, franky welirang
is one of the key persons in Indofood group and salim group.Franky holds
various strategic positions in companies at Salim group. Mira salim has two
daughters, Jessica welirang and Deynica welirang. Deynica passed away in
accident at Singapore in December 2017, two days after she was celebrating her
birthday. According to her father deynica passed away in an accident in
Singapore.
FOOD AND BEVERAGES SEGMENT
Based on information
statista.com, the food and beverages revenue in indonesia will be estimated at
USD 253 million or more than 21 % higher than revenue in the same segment in
2017 which stood at USD 208 million.
INSTANT NOODLE MARKET SHARE
Indofood sukses makmur was the
market leader in instant noodle market in indonesia at third quarter of 2016.
It had 70.1 % market share, the second and the third were wings food and
Jakarana Tama which had 17.2 % and 2.8 % market share, respectively.
Based on world instant noodle
association, the instant noodle consumption in 2016 at indonesia was 14.8
billion packs.
For Indonesian consumer, instant noodle is either a complement
of rice and a substitute product for rice as basic food for consumer.
INDOFOOD CONSUMER BRANDED PRODUCT - ICBP
Indofood consumer branded product
(ICBP) recorded low digit growth in its revenue at 2016 compared to its revenue
in 2015. The global economic growth at 2016 slightly increased, therefore its
revenue growth was in low rate. Its sales in 2016 rose 8.59 % higher than sales
in 2015.
Nonetheless, there were segments
which experienced significant volume growths, the dairy division and snack food
division with 15.8 % and 17.6 %, respectively. Other segments were relatively
flat in its volume sales. The incremental of sales occurred because of
incremental of prices. Instant noodle was still as biggest contributor for its
revenue in 2016, its contribution was more than 64 %. The second biggest
contributor of revenue was diary division.
Accordance to its annual report the
company has trade mark license agreement of Indofood trade mark with Indofood,
it paid 1.5 % of net sales for its royalty fee. The same charge is also implemented
for its affiliated company in over sea such as Indofood Food industries sdn
berhad.
Net profit margin slightly rose
in 2016, from 9.2 % in 2015 to 10.5 %. The company reduced its interest expense
as it reduced its loan utilization. While, its gross margin in 2016 was better than previous year, from
31 % to 32 %.
Majority of its buyer is its
related parties, indomarco Adi Prima, a distributor company which is a
subsidiary of Indofood sukses makmur Tbk.
Consumer centric innovation
The company maintains its
sustainable growth through many ways including innovation. It put consumer
centric mindset as the key factor for conducting innovation for the company. The
innovation during the year were launching of Indomilk banana blast, first UHT
(Ultra high temperature) with banana flavor in indonesia, chitato indomie
goreng, combination of two well known brand from Indofood. Those two innovations
were success in the food market.
Enter diaper market
Indofood started to extend its
market in to non food segment. It has been already producing baby diaper in
2016.
source:
https://en.wikipedia.org/wiki/Salim_Group
https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=45602906
https://en.wikipedia.org/wiki/Sudono_Salim
https://databoks.katadata.co.id/datapublish/2017/02/01/2016-konsumsi-mi-instan-di-indonesia-mencapai-148-miliar-bungkus
annual report of ICBP 2016
