Procter and Gamble
Company is operating in 180 countries and region all over the world. Its key
driver in generating its cash flow is its business territory at USA which is
more than 39 percent of its worldwide total sales. The largest segment in its
revenue is coming up from Fabric care and home care which is 32 % of total
revenue. The second segment is beauty product which is at 24 % of sales.
According to IMF,
economic growth of USA is predicted at 2 % It means the company has good
opportunity to grow better. The last sales growth in 2012-2013 is 0.6 percent. The
company categorizes its territory in to five major areas which are North
America, Western Europe, Asia, Latin America and CEEMEA.
2011
|
2012
|
2013
|
|
North America
|
41.0
|
39.0
|
39.0
|
western Europe
|
20.0
|
19.0
|
18.0
|
Asia
|
16.0
|
18.0
|
18.0
|
Latin America
|
9.0
|
10.0
|
10.0
|
CEEMEA
|
14.0
|
14.0
|
15.0
|
Segments
|
Percentage
|
Fabric Care and Home
Care
|
32
|
Beauty
|
24
|
Grooming
|
9
|
Healthcare
|
15
|
Baby care and Family
care
|
20
|
Forecast of Net sales
There is a
significant correlation between its Capital expenditure and net sales. With in
simple analysis we could find its correlation is more than 0.7 which means
indicating strong correlation. Based on data of economic growth of USA in 2008
-2012 and data of its worldwide net sales in 2008 -2012, there is strong
correlation between economic growth of USA and its net sales. It could be
concluded that USA economy still having strong influence to its revenue.
If I used CAGR of
Capital expenditure in 2008 – 2012, I find its CAGR is at 6 %. Within
assumption of 6 % growth of its capex in 2014, I make assumption that its
worldwide sales will grow 2 % up. In another factor IMF has prediction that US
economy will grow 2 percent.
The forecasting of
financial condition between in 2012-2016 is as the following table:
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From table at above the assumption of
free cash flow in 2016 is forecasted to 6202.1, the result is calculated with
steady net sales growth at annually in 2 % from 2014 until 2016 and capital
expenditure is at 5% net sales in
2014-205.
The company is mature and it is the market leader in almost all
segments and its territory. It causes its sales growth very low in 0-2 percent
in the last five years.
The CEO encourages
all employees to make innovation as in his book in Game Changer. The company
tends to decrease its employee in several years. In 2008 the number of employee
was 135,000. It was decreased in to 121,000 people. The company looks using
more technology and more outsourcing to reduce cost and enhance its profit.
All products and its
manufacture process are protected with patent and license. Its good will and
intangible assets in 2013 are more than 60 percent of its total asset. That
means trade mark and its patent right are valuable asset for the company as
their trademarks are market leader in each segment.